When Justin Weisman father laid bricks, he was also building a foundation for Justin's ferocious work ethic and entrepreneurial drive. From his roots in Melbourne's middle class to the pressures and pleasures of running a family food van business and coaching enterprise, Justin's tale is a testament to the power of perseverance and personal evolution. Our conversation spans the gamut from the competitive sports fields of his youth to the boardrooms and hearts of the businesses he helps to nurture.
Family life is a dance of dynamics—an intricate push and pull that shapes who we become. As Justin and I reflect on our childhoods, we uncover the lessons learned from our parents and how they ripple into our business acumen. The narrative unwinds, revealing the tightrope walk between ambition and fear, the courage it takes to pivot in business, and the transformative effects of aligning one's values with their work. Our dialogue offers a candid look at how early life experiences fashion our approach to leadership, teamwork, and success.
The crucibles of our lives often forge our most profound growth. Justin's raw recounting of his fight with addiction pulls no punches, detailing the dark descent and the triumphant climb back to structure and purpose, aided by the steadfast support of his wife, Sarah. But it's not just about personal victories; it's about translating that triumph into helping others find their path. Whether it's coaching fellow entrepreneurs to achieve harmony between their professional and personal lives or guiding coaches to expand their reach, Justin's narratives and insights are a beacon for those seeking direction. Catch a glimpse of Justin's philosophies on life and business, and tap into the resources he offers for those aiming to maximize their growth.
When Justin Weisman father laid bricks, he was also building a foundation for Justin's ferocious work ethic and entrepreneurial drive. From his roots in Melbourne's middle class to the pressures and pleasures of running a family food van business and coaching enterprise, Justin's tale is a testament to the power of perseverance and personal evolution. Our conversation spans the gamut from the competitive sports fields of his youth to the boardrooms and hearts of the businesses he helps to nurture.
Family life is a dance of dynamics—an intricate push and pull that shapes who we become. As Justin and I reflect on our childhoods, we uncover the lessons learned from our parents and how they ripple into our business acumen. The narrative unwinds, revealing the tightrope walk between ambition and fear, the courage it takes to pivot in business, and the transformative effects of aligning one's values with their work. Our dialogue offers a candid look at how early life experiences fashion our approach to leadership, teamwork, and success.
The crucibles of our lives often forge our most profound growth. Justin's raw recounting of his fight with addiction pulls no punches, detailing the dark descent and the triumphant climb back to structure and purpose, aided by the steadfast support of his wife, Sarah. But it's not just about personal victories; it's about translating that triumph into helping others find their path. Whether it's coaching fellow entrepreneurs to achieve harmony between their professional and personal lives or guiding coaches to expand their reach, Justin's narratives and insights are a beacon for those seeking direction. Catch a glimpse of Justin's philosophies on life and business, and tap into the resources he offers for those aiming to maximize their growth.
Hi guys, so welcome back to the podcast. I'm really looking forward to speaking to today's guest, justin Weisman, from All the Way Down From Australia. Justin, welcome to the podcast. Thanks, man. Great to be here. Justin, for the guests or for people who are listening in, give me a wee bit of insight as in who you are, what you're involved in and what you love to do right now.
Speaker 2:Yeah, cool. So I'm assuming that probably most of your audience has no idea who I am. So basically, I'm from Australia. I'm a business owner. I run a business with a previous guest that's been on, so Tenure Cross. We've got a business called Maximal Growth. I'm also involved in another business, so I've got like a hospitality food van business as well, so which I run with the family. So at the moment we're growing that. So you know that's a conversation that we can have if we choose to, but you know, currently running three vans in the process of getting to four in that. So about myself personally so love business, love human behavior, love mindset, love family so they're sort of the key things that I really really love to jam on and go down on as well as, obviously, coaching as well. So broad picture overview of who I am right now yeah, far away then on any questions that you have around that.
Speaker 1:So yeah, fantastic. So obviously I got to meet you, justin, through Tenure Cross's group as well. To Maximal Growth, yeah, and we've got the similar mentor as well, and Dr John DiMartini, yes, I suppose let's take it right back then. So what was it like as a young Justin growing up in Australia? What part did you grow up in and what were those early inspirations like? What was it that you revolved in, what did you really like to do, and what was it like as a young Justin?
Speaker 2:Yeah, great question, man. So I grew up in Melbourne. So for those of you who don't know, melbourne's like southern part on the east coast of Australia so grew up in like I would say like a middle class family. So there wasn't any like real. If we look at it in a financial sense it wasn't really like, in my perception, much like finals financial stress that we had.
Speaker 2:My dad was a brickie, ran his own business and so you know, like I remember like getting up every morning and watching him leave for work. So he'd be up at like 5am and we used to run to the front window and wave to dad out that we'd known he'd drive off with all this, you know, bricklaying stuff on the back of his youth, and so that was always like an early, like that's an early memory that I have. Like I guess where I kind of picked up my drive for work from was like always watching my dad, you know, leave at five o'clock in the morning and then he'd be back at like 630 at night. So you know he'd have a full day bricklaying, come home, spend time with the family and then, you know, do it all over again. So growing up, grew up in Melbourne, you know, had a lot of fun down there, got into skating as a young guy so, which obviously led down to, you know, causing a little bit of mischief, as you do. We used to get out and about at around 11 and do a fair bit of skateboarding. You know the local schools and stuff like that Didn't mind getting into a bit of a tuffle with a few of the other skater kids as well.
Speaker 2:There was like little skating gangs and stuff at the time.
Speaker 2:It was nothing too crazy, you know not talking like when my dad was growing up and he was, he would talk about how they had you know big gangs down there in Melbourne and you know they used to go through some pretty crazy shit back then, but so nothing too crazy on that side of stuff. And then my dad hurt his back bricklaying, so I had to give up the business and we ended up moving to a little town called Coralie, which is basically out back in New South Wales. So massive culture shock to me personally to go from like city boy to full extreme, the other side, to like we're in the middle of this country town. There's like I think there's like 80 people that live in the town center itself open expanses, and so, going from a skating kid with everywhere to skate to like dirt roads, I was like what the hell is going on?
Speaker 2:Yeah, I'm not in my life, but the reality was it was a pretty cool, cool change too. So, and this is where, like this point here in my life is probably the point where I really started to get into like human performance- what age were you then?
Speaker 1:Justin, Sorry, what, everyone? What age was that?
Speaker 2:Yeah, so that would mean about 12. Okay, around 12. Yeah, yeah, yeah. So, and I didn't I wouldn't say that I knew that it was human performance then, but I got. I always loved my sport, so growing up sport was always important to me. But at about 12, like I think it was probably because I hit puberty, like testosterone kicked in, started to get like a little bit like aggressive, wanting to win, you know, wanting to perform like, also got interested in girls and my thinking back then was, like you know, girls just want the top dog, so then. So then just got really interested in like performing in sports. So football, so AFL, so Australian Rules, football for the listeners, not soccer, what we call it soccer. Is that what you guys call it, or is it no, no, no, what do you guys call it over there?
Speaker 1:So AFL is kind of like a mixture between what we would see as a mixture we I don't know if it's a mixture between rugby and and Gaelic football. We call football back here football. But then there is if you play GA, then they'll call it soccer because they call it football like you would call AFL football. That sounds very, very confusing for anybody else. So if I'm playing football like the English Premier League et cetera, watch an Arsenal man United, that's called football, but if you play Gaelic football that's called soccer.
Speaker 2:Yeah, okay, I'm totally confused. I just think it's all soccer, but that's because in Australia that's just called soccer, no matter you know, like the level it's at. So, yeah, got really interested in sport. When you're opening up my head because all of this stuff now and so just just everyone knows excuse, I basically just got out of bed, got ready, jumped on the podcast. So if my brain takes a little bit to get linear, just excuse me for a second.
Speaker 2:So you got really interested in that and so the there was all those reasons. But I remember like when I would run, I started to like pick up that how I managed my breath, managed how I could perform. And so I remember picking that up at about 13, just going for a run, I was like, oh, I remember like breathing to the beat of my foot feet, and then I was like changing the way that I was breathing and just playing with it and realized that I could perform better based on how I managed my breath, depending on how I was like moving my body and so like that was like the first key insight I guess when it came into, came to human performance side of things, and then got like right into wanting to play AFL and so played like that was basically my life. Like obviously went to school and things, but my obsession was football, and obviously a little bit on the girls as well, but my obsession was football, played a little bit of tennis too, but I just wanted to basically get into the you know the top, basically the AFL. That dream obviously didn't happen, ended up with a neck injury. So I got tackled, got basically pole, pole axed, if for no lack of a better term and just like like done like the whole side of my neck and so, really interestingly, after that I could play for a bit, but I get it'd be like four or five, four or five matches and I get hit and then my whole neck and just like I just spasm and I couldn't move, like my whole neck, so so stop playing footy then.
Speaker 2:So that was when I was 17. So that's a long time ago now, so that's half a lifetime ago for me. So that was sort of like my younger year focuses and there's there's a bit more. I don't want to jump into my twenties because that's where it kind of gets a bit hectic. But I'd also like to touch on, like I guess, where the so that was like the performance side of stuff for me, like where I started to get interested in that and and like more in the body, though so I did the still wasn't so much interested in like the mindset side of things yet, like I didn't have anybody around me who was talking about that stuff or like I hadn't picked up any of that side of things yet, but a lot about the physical body and movement and things like that.
Speaker 2:But I guess the real driver for me was back when I was in primary school. So this is a little bit funny is, I was in prep and we're playing kiss Chasi. So the girls got together on the play kiss Chasi, and I got, I ended up being in, so got kissed and I being it, and anyway I had this, this crush on this girl named Claire, and anyway, so I chased her and I gave her a kiss, anyway, she was it, and about two minutes later the teacher comes over and like told me off, like ripped shreds off me for for giving Claire a kiss. I look at this now and I don't know whether she told on me or whether the teacher saw what happened or whatever, but in my mind at the time when I was getting told off, I was like, well, I was like thinking to myself, like why would you, why would someone want to play the game?
Speaker 2:And then, look, this is my language, I was probably a little bit different, but it was like, well, I would someone to play the game, but then go and dove on me Like why do people do what they do? And that was the question. And then, yeah, why do people do what they do? And so that was a question that I asked them, and then from there I became interested in people, watching people.
Speaker 1:It wouldn't have been. Obviously you wouldn't have been able to connect that dot at that time. But looking back at something you've reflected on, that must have caused that void for yourself. Is that right, yeah?
Speaker 2:Yeah, correct. So, yeah, I'd know it idea. At the time I didn't even like, if I look back on it, I didn't even realize that I was starting to watch people and think about people and wonder why people behave the way they behaved, or I wasn't thinking about that stuff. But I definitely recall, like looking back and through reflection, well shit, that was a point in my life where you know, like it's six, I was six, you know six, where I started to go like because it was such like a big shock that that that would happen, that then I started to look at people like why are they doing that?
Speaker 2:What's going on here, like what are what are, like what's really going on. And so I started people watching and I think from from not from more of an observation, like if I if I look back, it was more of like an observation point of view. I probably wasn't like thinking heaps of questions at the time, but I just became really interested in people and learning what people were doing and if they did this, they did this, or why they did this, or I've noticed that this person, if the if this happened, they do this and it kept repeating. So it was like I started to notice those things and then I started to and that, then that, then that became really clear. Also, and probably where I picked it up the most was where I spent most of my time was within my family. So, like really started to notice.
Speaker 2:Well, if mom responds you know, if this happens with mom or whatever then there's going to be this response. Or if dad does this, then there's going to be this response. Or you know, I can get away with more of this with dad and then be able to say these things, to get away with that with dad, whereas mom's going to respond this way. So so there was also that element of well as well, of like playing with it Because of the patterns that I could notice, and so I'm sorry that I noticed, and so that was sort of the start of my journey into what age would you then just on, when you were starting to kind of become that we bit more aware of where you could kind of push your parents?
Speaker 1:and what say were you, like, fully conscious of that when you were six, seven, or were you going to more in the years?
Speaker 2:So, yeah, that was sort of I would say probably like when I sort of feel like I became conscious of that was probably more around 11, 10 or 11, but probably closer to 11. When I feel like I, when I was a bit younger, I wouldn't say that I was like fully conscious unit, like I'm sure everyone in here can fully relate. Some people find it super hard to even recall moments before 10 years old. Right, it's like it's like it's a black slate and you know you try to get them to go there and like I've got nothing, like I just don't have anything. I know the people, I know the places.
Speaker 2:I've got like maybe some big memories, like I remember having Christmases with my family or I remember like spending time with my grandparents or like, even if there's like some big traumas, obviously they remember that stuff, but a lot of it's a blank slate. So even for me, like I remember, like you know, sort of core big moments, so like the one I just shared there. And then you know there's another moment as well, which is which was basically being told I was fat, you know, by an old child care. So I remember that moment. So at the time, like, and even now, like I don't consciously recall, but when I get to about 11, when I really started to like, when I started to push boundaries and got into skateboarding, I wanted to get sort of out and do my own thing. I specifically remembered then, like really being conscious of, okay, I can use these things that I picked up to get my way, get what I want, yeah, and look, it didn't always work, you know because, but that's sort of where that started.
Speaker 1:I see that all the time with my daughter, who should be 15, though, in June, and she knows what buttons to push with me and she knows what buttons to push with her mom and she knows what she'll get from me and she knows what she'll get from her mom. And then I see her playing, the two of us like perfectly. And I sit down and I have a chat with Emma, who's my wife, and I said can you not see what she's doing? Can you not see?
Speaker 1:what she's actually playing and she plays it perfectly. And I think we all did as teenagers. To be fair, at that time then, just when you were kind of coming out of school and like what we started at that time, what was really inspiring in school? Was there something that you really wanted to do? Had you got a path created for yourself, or was it just kind of going to go with the flow after sport.
Speaker 2:Yeah. So it was always sport and then with you know, like once that sort of the next stuff happened. School never really interests me, like I love school socially. So socially, school I loved, and there was classes at this there's a couple of classes that I still remember super clearly which you know, knowing what I know now, were clear indicators of the direction of where my life was going. So one of them was physical ed. But in regards to, like, the body and the science of the body, which, if we look back at how you know, I was talking about how the first thing I really picked up was how my breath could manipulate my performance, so a lot of the body stuff I recall very clearly still to this day.
Speaker 2:The creative stuff. So, excuse me, so like story writing, so writing stories, so telling stories, et cetera, was always something that I loved, and that was from a young age too. That was actually probably before. Even any of the stuff that I was spoken about today, like stories has always been a part of, well, was a part for a long time. There I'd hit away from stories, but we can dive down that track a bit later. But business makes sense. So business class I would go to, but like, and I always loved like mechanical, like figuring out how things worked as well. So I didn't know if I was going to be a mechanic, I didn't know if I was going to be a business person, I didn't really know. Like I was just kind of on a pathway to kind of see where things led me.
Speaker 2:And I feel like at that time too, like because I didn't finish school, I finished in, ended the, did year 11 and then left. I feel like at that time too, I was very influenced to buy, like my friendship groups too. So what are they doing, sort of, what are they into? And my friendship groups at the time was, even to this day, like is still quite small. So I have a close knit group of friends and everyone was really into cars. So I just went, ok, cool, well, everyone's into cars, I'm going to try and become a mechanic. So I went down that path. But before that even I was working in a pizza parlor. So there's the food element as well which I feel like the pizza parlor stuff really allowed me to fulfill, like my creative element. So I was doing that while I was at school too, and so it allowed me to fulfill that part of me that was creative and also get to flog this shit out of. You know, like, as a teenager, get to flog pizza cars that aren't your cars, you know.
Speaker 1:So Did your family have a business then at that same Justin, or what had happened there? Because it's a family business you still have. Yeah.
Speaker 2:Yes, so this is a totally different business we're in now. So back because I yeah, that's right. So I did mention that my dad done his back. So when he done his back we ended up buying in a business, just a general store. So there's not many of them around anymore not in Australia anyway, I'm not sure what it's like over there for you but just basically a general store which we did. Everything you know, like you had you could come in higher videos to watch with your family, you know, because we're out back too. So out back in New South Wales, so you come in higher videos.
Speaker 2:There was an alcohol shop, like it was basically the whole shebang, and so my dad ended up selling that, I think when, like I'd left home or whatever, maybe when I was 22. So I think we had it for about 10 years. So that business at the time we still had when I left school, but I never really got involved in it. I just used to do some hours for mum and dad at the shop when we had it, but I never really got involved in it. But just mentioning that, I guess if I'm like going to string something together, I'd say that probably like understanding the numbers in the business and how important knowing the numbers are Probably comes from like that influence, from having that that shop, like seeing mum and dad doing the numbers, counting the money, doing all that stuff, like every day after the the shop would close and then them having those conversations around.
Speaker 2:You know where's the business at, what's happening, all that sort of stuff I think really influenced like my capacity to like understand the importance of knowing your numbers in business. And then also you know talking about the money. Yeah, you know, like talking about money.
Speaker 1:What did you pick up from your parents specifically, like what was the biggest lesson that you learned around business from them both that you took then and to your own business?
Speaker 2:Oh, beautiful question.
Speaker 2:I think I would say for my dad, like he had a lot of drive.
Speaker 2:So I feel like with my dad, the biggest lesson that I probably took away and I can't, I can't really say it was like this just specifically relates to business, I think it relates to Anything that you're really committed to doing with your life is Like there's a drive element, but there's also the element of like just keep going, because if you just keep going, eventually you'll you'll get to the point, no matter the challenges. Like I recall my dad no matter what the challenges were, what was going on, like he just continued, and sometimes that was to his detriment. So I've learned a little bit from that as well. It's like OK, cool, like I can't just fry myself all the time in order to achieve an outcome, because it's going to be detrimental to my health, it's going to affect my family, it's going to have a flot effect to my relationship. It also means I'm probably going to shut down as well, because I know myself and so if I get to that point, I just close off. I think that's not the end of it.
Speaker 1:But I think that's such a crucial point, justin, because there's so many business owners especially if it's a family run business where they've obviously got a lot of pressure and worry and fear whether they're going to be able to provide, etc. But outside of that, there's a lot of business owners that don't know that it's time they actually stop here. No, there is a time that you can also kind of it's not that you're given up, but maybe it is. Now is the time to actually change direction and do something completely different. Now is the time to change course Now.
Speaker 1:You can't just keep flotting a dead horse just because it's something that's known all the time. As you said, it can be detrimental to your health. But I think there's so many business owners that do feel that way where they think that I have to just keep moving. It's going to change, something's going to be around the corner, something's going to come and enlighten us and give us something completely different again. But I think having the courage to be able to recognise it, nah, now is time to change. Now is time to move in a different direction. Would you agree?
Speaker 2:Totally. I think there's two elements to that and you tell me if you agree with this as well. But I think there's like the element of I'm flogging a dead horse, or it's not that I'm flogging a dead horse when I'm flogging myself, and so if I go so, if I go well, if I'm flogging the dead horse, it means whatever I'm doing in the business that I just keep repeating over and over, expecting to different outcome, like dude, something's got to change there, whether that means the business itself and your business idea, or your market, or something is an accepting of your offer. It's like something has to change. You can't just go back and keep doing the same thing, but then you look at that. That also then leads into OK, well, I personally burn out if my business is this thing, because I'm not winning.
Speaker 2:But then I also think there's the other side, which is I can be winning in business, but I'm so freaking hungry probably is in the right word, but I'm going to say hungry but it's also driven by fear. So it's like there's this drive that's like fear-based anxiety driven, that if I stop working, then everything in my business is going to fall apart and I can't take time off Because if that happens, then I'm afraid of what what that means. So it's like it's driven by the fear of potentially losing where they've got to, or the fear of, like I don't know, staff not being able to handle what's happening. And so there's also that side of well, as where you're actually winning, but. But it's almost like you're so beautiful but also addicted to the addicted to, like, making a bigger, you know, just growing, and a friend of mine calls a bro scaling. Yes, yes, it's like you're addicted.
Speaker 1:You can't actually get to enjoy it, because it might be functioning perfectly while you're not even there, but what's going on internally in your head doesn't even allow you to actually sit back and process that and maybe even enjoy that part of it. It's like what make wrong or I have to have my finger in the pulse all the time, and I know that I can definitely resonate with with all of that for sure.
Speaker 2:Yeah, yeah, I've got. I had a client a few years ago. She ran a well sorry, her and her partner ran a injectables clinic and they both grew up they're from India and so they didn't really come from the wealthiest, they weren't wealthy at all, anyway so he became a pharmacist and she was a doctor, so sort of followed the parental. You know like, go this path because then you can become wealthy. And so they ended up in Australia together and the big thing for them was that they ended up starting an injectable clinic.
Speaker 2:And I remember working with her specifically this one time and we were having a conversation around like pretty much this thing, but but it was based on like her societal, where she come from in society.
Speaker 2:She knew that she needed to let go of of like holding on to all the, all the stuff in the business, but she was so fearful of going back to like being like having nothing that that was actually her glass ceiling, like she felt like she could control the outcome, but of like like she didn't want to let go of anything and control the outcome, but that was her glass ceiling that kept burning around and it was the fear of going back to having like starting again, there was like actually a glass ceiling which was actually going to destroy the business and take her to the thing that she didn't want to face. So it's like, but then that then their relationship got rocky, you know, like that caused the heap of chaos too, because the burnout was going on there. And so when I say burnout, like obviously that can take multiple different forms, but I think, as as business owners we understand, we get the the general sort of a burnout. So so I think, like if we talk about like those those two places, like they can take many different forms, and I think, being a business, if you're a business owner, you really need to be super aware of your thinking, your feeling, because that's just that's the stuff that's either going to make you or break you. It's not what's going on in your business, it's how you're thinking about your business. That is the thing that's going to destroy it or make it.
Speaker 1:Yeah, and that's crucial, just what you said, like and it really ties back again to your suppose that you can never perform how you think and feel about yourself. Your business is always a representation of what's going on internally, and like that gear that you work with. If she has all of those things that's going on internally, like for her to actually let her business flourish and grow to the potential that it possibly could have, unless she resolved that that was never, ever going to happen because she was a bottleneck, I suppose really.
Speaker 2:Yeah, correct man, I think I don't know, I believe and maybe this is wrong, but I think that you're probably on the same page here with me because you've just basically said it. But I think that it doesn't matter the strategy, it doesn't matter the tactic, it doesn't matter how much knowledge you have in growing a business, whether that's around sales, marketing, delivery, whatever it is, even your craft. So it really doesn't matter how much you know about that. If you're not thinking effectively, then all of that gets destroyed by your thinking. But then there's the other side of that as well. It's like you're thinking 10X is all of that.
Speaker 2:So I often say to people it's like I still don't get me wrong and I want to pretend that all we need to throw the strategy and tactics out, because I know that that's rubbish too. Right, I'm not like all one way oh, you just need the greatest mindset and you'll be no. Like you can have the greatest mindset and know nothing, and you'll probably. You know like nothing will happen, right. So it's like you're better off, like someone with a brilliant mindset who has the capacity to think will go further than someone who has the tactics and the skills but has the mindset of like doesn't have the mindset that allows them to implement that right so you can learn everything.
Speaker 1:But if your mindset's off, the person who's got the right mindset, who's just learning and fumbling as they go, they're going to crush you, yeah because you can know all the things that you need to do but we don't take action on them because you're riddled with fear or self doubt, or you can see yourself as a business owner or see yourself even be successful, or you're afraid to put yourself out there in social media, and then all of the strategies and tactics mean nothing if you don't implement them.
Speaker 1:So it definitely comes right back to the internal work and doing the bit of the deeper work and understanding, like a lot of stuff that we talk about and teaching, coach and really resolving a lot of that stuff.
Speaker 1:First and foremost and I think even a lot of times for me for from people that I have coached it's once they do kind of resolve a lot of those wee things. It's like the simple things that really work. A lot of times people overwhelm themselves and think that they have to do all these different things. But if they can put a simple strategy in place and just stick to that simple strategy, no, they will start to get the momentum and then, with momentum, you start to get more confidence and then you're starting to put yourself out there more and starting to grow your business from doing that. But that, I suppose, happens at so many different levels, because at a different level, then a lot of times you're going back to the same problems you had at the very start and then you're having to break through that ceiling and then break through the next ceiling, and it's an ongoing process, I suppose.
Speaker 2:Yeah, I totally agree. It's interesting, man. I call it the upside down funnel. So it's like you often think there's one problem, but it's like you break through that problem and that problem just opened you up to the next layer. And so it's not like because most people like start, like might get into business to solve one issue, right, like. So it's like, oh well, I got into business because I wanted to help people lose weight.
Speaker 2:Okay, so you get into business to solve one issue, but as soon as you get into business, that thing just funnels out. And then you've got all these business layers of problems. Then you're dealing with delivery level problems and you're dealing with people problems, because you just want to help people lose weight. But everyone comes in with this different level of thinking and you're like, oh my God, like I got to solve, try and solve all this stuff to help people get to the problems. Like it's never just, it's like it seems simple but there's just layers. And so it's like you said, it's like you have the like you break through, and then it's like cool, everything's peachy for a while. Oh my God, it's only because I wasn't aware of all this other stuff. And then it's like oh, here we go again.
Speaker 1:Yeah, you've literally just you've changed your set of problems for a more advanced set of problems at a different level. Every time that happens every time, and I suppose they're dealing with the business in as well. So for that then, just on a think, a lot of times again that'll come back to the owner that they have to learn to like delegate out. They have to learn the the give stuff off the other people who want to do it more or who actually like doing it. But there's a lot of insecurity that comes from people like even allowing themselves to do that, allowing themselves to actually delegate stuff out. There's a trust issue there or there's like what are you experiencing from all the business guys that you coach, justin, and coaches that you coach? What do you feel is like a common thing between guys that are like cutting that glass ceiling and can't get through it?
Speaker 2:I think there's multiple but, if. But if we look at a point, so if we say, let's say that they're at a point where they're wanting to scale, so you know I call it the spotfire point, spotfire point, so T and I call it spotfire, which is where it's like, you know, you want to grow and but it feels like your whole day is just full of oh, this is urgent, oh, this is urgent, oh, this is urgent. I have to deal with this, this and this, and then all of a sudden it gets to the end of the day and any of the things that we're going to grow your business, that we're like at a higher level, you haven't even got around to, and so it's so it's almost like you're running around with a fire hose all the time, and so so it's like I was cool. And when I say scale, I don't mean like massive scale, it's like okay, am I going to grow my team, am I going to grow the finances, whatever? So it's like I think there's this, this point, where people's minds are so occupied and in a in a state of like reaction to the challenges and problems in their business, that then they can't grow. And so so I think, because everybody wants to sort of grow it. Some people want to scale it with automation. I think some people want to scale with people. Some people want to figure out how to simplify as well so that they can do it with a smaller team, right?
Speaker 2:So I think the first, the first challenge that people have is that they don't have clarity on what the scale looks like, right? So so and I guess this is like coming around down to a real deep, fundamental level it's like, okay, well, who am I and how do I want to express this through my business? Because I'm watching my, my mate, steve, over here, who's growing through, growing a huge sales team, for example, and marketing team. But I'm like looking at that and I'm going I want to grow my business, but that doesn't feel. I don't know if that's how I want to do it. And then I'm looking over here and I'm like I've got no idea about tech. And then I'm looking over here and I'm like I don't know. And so it's like you get trapped by you get trapped by not really knowing who you are and then how to integrate the different things into into the business. That aligns with how you perceive, how you see your life going, and so I think that's the first thing. It's like, okay, well, why not? I need to know what that looks like.
Speaker 2:Do you want to bro scale business and have 100 team? I keep saying bro scale. That's got really into my head now. So, do you want to do? You want it, do you know? Do you want to be team or do you want a small team? Do you want it to be automated? Do you want it not to be automated? Do you want to have a? Have just be you and a VA?
Speaker 2:You know, depending on your business model, right, like, depending on your business, obviously there's multiple different businesses. So, and some businesses require people, you know. So if you've got a, if you've got a people facing business, it's in a brick and mortar. Well, guess what like the reality is is that and I don't know if this is happening over there, but the reality is that most people don't want to walk up to a machine and have to put their order in. They've got that. People go to the shop to talk to an individual. That's that's my personal opinion.
Speaker 2:We're just finding over here that a lot of, I wouldn't say like mum and pop owned style businesses, but a lot of the big corporates are now going to like it's all automated checkout and and honestly, I think that that it's creating a big void and a space for people who keep doing face to face to actually take market share, and so I think understanding those things is key first, and so that would be the. That would be like the number one problem. So it comes back to like who the hell am I? What is the? What's the vision for the business that I want to build? Because, like, if you think about when you first started, when you first went into business, maybe you had a big vision, maybe you didn't, but but were you thinking about how, specifically, I want this business to be an expression of me? Or you think, a damn man, I want to make some cash.
Speaker 1:Yeah, I'll take the very first place. So I was at that time self employed for a number of years as a coach and I remember, like bubbly, sit in the kitchen around Christmas, my brother said to me, why would you not open your own, your own premises and like have your own name above the door? And I was like I'm writing somebody else's premises and I'm getting good money and I haven't got any overheads and blah, blah, blah. But I planted the seed and literally like within four months I had premises and I had it opened and then a year later I had another one and then I had like a few years and it was like growing, growing, growing, growing. But that was just because of something that he said and I can't allow with it and I grew and grew and grew from there.
Speaker 1:So, to be totally honest, at that time I didn't even have the motivation, let's say, to go and create a business. But then when I created a business and I seen it has seen right, okay, I can really start to make this grow and make this flourish and I can actually really create a brand from this thing. So, and that's how you can start to snowball from there, I suppose yeah, and so flipping the script here.
Speaker 2:So for you, like, when you first came to like that point of like going to your second premises, like were you always certain that that was going to be the path, or was there, like, was there other options in your brain? Like did you not know which way to go?
Speaker 1:No, that was the path. I was actually in the premises that I'm on here now. We moved in here 12, 13 years ago. So I had one place and that was we agree that within a year and I've seen this place and it was actually going to Australia and I thought the Australia trip had already been booked I've seen this person in October and I was like, no, we have to go for it. So I knew that I was putting all my eggs in one basket for this place to work, basically, and I had invested everything that I had into this unit and thankfully, it worked out, but it didn't have any other options. That was my only option.
Speaker 2:Yeah, okay, cool. So I feel like not everyone's like that. You know, like that's the experience that I've had with working with people. When they get to that stage, it's like most people aren't even like aren't clear on that. So it's like you had clarity, yeah, so it's like you went for it. A lot of people don't, so it's like they get stuck in the spotfire stage and don't know how to grow out of it, and so I think that the clarity is the number one key. So it's a clarity. And then I definitely think number two is that is that there's another layer of that.
Speaker 2:It's like, well, you're probably not going to find clarity until you resolve the emotional stuff that's driving you to put out all the spotfires. So it's like you know, if you're being driven by stress and pressure, well, if that's your driver, then whatever creates stress and pressure for you is always going to drive you, and so you're going to have to consistently create that in your business. Now you can either choose to create that through dealing with spot fires all the time, or you can choose to create that through stretching yourself and expanding. But obviously you've got to have clarity to do that first. Right, because you've got to know which way you want to do that in, and so you can use the stress and pressure in that way as well, but you use it productively for growth rather than unproductively to just keep dealing with the same stuff over and over. So, like there's also the emotional side of it that also has to potentially be worked through.
Speaker 2:If, even when you have clarity, you're still not acting on scaling it out, it's like, okay, well, there's a reason why I keep, even though I've got the clarity. It's like there's a reason why I keep coming back to just dealing with the spot fires, you know. And so it's like well, what's that? Is that a fear? Is it like that? You love the stress of that? Is it that these things that you're actually dealing with a part of your value system and you actually need to hire other people to help you to scale and do the things you're going to get you to grow like a salesperson or you know whatever it is? And so it's like, then you can get clear on okay, cool, I know where I'm going. These are actually the things that I love, and that's why I keep getting drawn to them, rather than a stress thing or a pressure thing that keeps driving me towards it, and then I need to find someone who could fill the gaps to help me get to this next level.
Speaker 1:And I think you just touched on there is so, so important when it comes to the business and it's understanding values, understanding your values, because most people are probably looking at other people and seeing what they're doing and then injecting their values and trying to create their business around that and then they usually see how that plays out. But I think so many people just aren't clear. You know and I know that they are clear on what they want, but they're afraid they let themselves actually step under that. They're afraid they'll allow themselves to actually go after the thing that they want because they think it should be something else in your coaching and even in your business as well. So how important has been the value application and understanding what you're creating and helping others create what they're creating.
Speaker 2:Honestly, if there's, and so I think when I said identity before, so if I come back and go, okay, identity, I see identity as like part of your values, your voids, and I also see it as as like chipping away or clearing all those things that are causing the shoulds and the confusion about who you really are, in the doubts, and then I believe that, like that's when you understand who you are or your identity. But it's really interesting that you ask this question because I personally, from working with people, have found that once once they're clear on that like it's like the whole world opens up, the whole business opens up, right, because it's like everything that I like to think of this way. So I'm not sure, have you done it? Have you spoken about values and stuff on on your podcast before? Yeah, you've gone down that path.
Speaker 1:Yeah, but yeah, that's a different perspective from you as well.
Speaker 2:Yeah cool, sure, so I just yeah cool. So our values are basically our intrinsic driver, which are driven by our voids. So the things that we were growing, we've grown up and we perceived as missing. So earlier in the podcast I spoke about that moment where I got in trouble from the teacher created a void for my desire to learn about people. And so we all have those. Doesn't matter your experiences in life whether that's been, you've had super challenge whether your perception is super challenging or super supportive or any of those things. We've all got voids, which means we've all got values.
Speaker 2:And when I say values, I'm not talking about social norms and social ideals and emotions like love and you know honesty and integrity and those sorts of things, because they're not a value. They're not a value. They may be of value to people, but they're not a value in themselves. All those things. So say for integrity, for example, which is a big one that gets spoken about a lot in the men's coaching space and I know that you're doing a little bit of work around that at the moment you know integrity in itself. Integrity is just how true you are to your value system and then not committing to anything that's outside of your values because you won't follow through on it, and that's when you fall out of integrity with yourself. To be super simple, that's basically what it is Now.
Speaker 2:Where integrity can get confused is if you're a personal trainer and you've got a client who's let's say they're I don't know a mother and their daughter's sick, and you've got an appointment with them at, say, 4, 4pm and they don't show up at 4pm and you've got a super high value on personal training and your health and your fitness and the daughter's sick and they don't show up. And then they message you at five past four. And you've probably been through experiences like this right, where clients haven't shown up, and so it's five past four and they haven't shown up, and then all of a sudden, you get this text message from the mother who says, oh, like I can't come because my daughter's unwell, but let's say you don't have family and sort of like that sort of you don't understand that. And so in your mind you're going. I can't believe that this person has not shown up to personal training. They've said they'd be here.
Speaker 2:Like what a lack of integrity. And this person's going. I've just, like I'm fully committed to my family, like I'm showing up with integrity. I'm following through on my promises to them, and so their perception of integrity is I'm living my integrity because of my family. This person's perception is that this person is not being integral because I haven't followed through on that commitment. But the highest level of integrity is that this person's following through on their family, because family is the most important thing to them. But for this individual they don't perceive that because their value system dictates that integrity is following through on your training. So we can all have different perceptions of integrity based on sorry, we will all have different perceptions of what's integral internally and we'll project that out onto others. So the meaning of like integrity is like we'll follow through. But the true meaning is really well, you follow through on what's most important to you and then to stay in integrity with others, you just don't promise things that are outside of your value system.
Speaker 1:And so.
Speaker 2:I was going to say so. In business, you think about like your integrity in business has to do with your value system. So if you want to be integrity in business, you just do the things that are most aligned for you and you build a business around that.
Speaker 1:And I think that's a really, really important point as well, too, for business owners and leaders that are leading teams is because and I speak about this a lot if I'm doing corporate work because business owners and business leaders, they create values and they have honesty and integrity and all those things in the walls, but they're never human being loves by their own intrinsic values.
Speaker 1:And then that's where the conflict comes in, because why are you not doing X? How come you didn't show up for this? And they don't understand, like that value application from that point of view and I think it's such a really, if people really began to understand that, I think, especially from a business point of view, and if you're creating or leading a team, they really understand your teams and transit drivers is a game changer. It really really is a game changer because now you really understand what's actually really driving them and then you can start to actually match performance to the things that they actually really truly value, so you can get more momentum, more communication instead of conflict, which a lot of times occurs because of that.
Speaker 2:Yeah, 100%. I think. Every bit like if you're in business, I think you need to know yourself first, which is your value system? Obviously, because then you know what you're going to follow through on, you know what's going to work for you, you know what you're committed to. Rather than the fantasy of what business should be, you can build a business related to who you are. And then knowing your teams like if you don't know your teams value system or at least you know, and it's not even about like just what, what do they do it's like if you just watch your team and what they move towards and what they're moving away from, you don't even have to understand all this psychology, you can just go.
Speaker 2:Well, steve, over here, what does he spend most of his time doing? Well, if we watch him, he's actually the thing that he loves the most is that he spends a lot of time communicating with clients. He spends a lot of time, let's say, I'm not sure like communicating with clients doing sales. But the dude's in admin We've got him in the wrong role. I'm getting pissed off at Steve because all my admin stuff's not done, but he's over here talking with everyone, communicating with clients, having conversations. In fact, he's making sales, which is not even meant to be doing, and I've got him in admin, but I'm pissed off at him because the admin works, not doing like. So I'm going to sack Steve and get it, but it's like no dude, dude, just put him in that role.
Speaker 1:Yeah, a hundred percent.
Speaker 2:Like he's showing you directly what's going to be most valuable to him. So I think, even if you just watch your staff, you're going to get a better understanding of who they are, and they don't even have to know.
Speaker 1:It's just like watch them, I think even as a business owner as well too, and maybe you can relate as a business owner a lot of the times what happens and I can't remember what podcast I listened to and they talked about this but I've seen it from myself in my own life and in my own business that you might get a specific role in a business, or maybe you've created the business yourself and you've created the business from doing the thing that you actually really love let's say, coaching and then, as your business begins to grow, you bring on another coach and you bring on salespeople, and then all of a sudden, you start to remove yourself from the thing that you actually really love and truly value and then you feel lost because now you're managing people that are actually doing the thing that you really love and now you're doing all the stuff that you don't, and that happens so often and people then feel displaced within their own business.
Speaker 2:Yeah, and I think that comes down to, again, it's like knowing yourself, and I don't believe that you have to know yourself when you first start a business, but you're going to start to get feedback when you're you know when things are out of alignment. And so it's like, well, I'm gonna keep scaling, but I'm gonna scale myself out of, like I'm gonna keep growing but I'm gonna grow myself out of the thing that I actually love. Like it doesn't make sense. But I think there's also an element of control and fear that, well, there's lack of awareness. So, you know, as Hormozia would call it, there's like an ignorance tax. It's like, well, I'm ignorant of who I am, and so I think that I should be building this business and I want the title of being the fucking CEO or whatever, and it's all about status and all this other stuff, rather than going, well, no, I'm just gonna do what I love.
Speaker 2:And so there's like there's all that element, and I think there's like the fear and all that which drives people to do that and the ignorance of not knowing who they are, because it's like, well, what happens if I have someone else making the decisions in my business and things go wrong, you know. So it's like well, if I'm hiring people who are meant to be in more important roles than me, does that make me any less valuable? And I think it comes back to what you were saying earlier about the insecurities. Because I, because it's insecure, I've got someone else making all my business decisions, or I've got someone else running my finances, or there's someone else managing the money. I love coaching. This is where I provide the greatest amount of value. But here I am trying to do all these other things because I guess everything that I've learned has dictated this is where I should be versus what's actually most important and where I'm gonna get the most fulfillment out of my business.
Speaker 1:So when did you just really get under this work then? Obviously, I'm presuming that you had your business, the family business, running for a while. How did you come to meet Tanya, and how did you come to meet or get under this type of work, the mindset work, the demartini work and all of that?
Speaker 2:Yeah, okay, so this is a, this is a, this is a. How far back do you want me to go? So, so early twenties. So I'm 39 now.
Speaker 2:So I didn't get into this work early twenties, but early twenties was when, I guess, the journey started. So I was in a nightclub with some mates and we had a little altercation with some guys earlier over one of my mates' girlfriends, and it was like nothing serious, just, you know, it's just some. You know, like young buck bullshit, right, but anyway. So midway through the night I'm sitting on the couch next to having a conversation and the two guys one of them comes up, pins me to the couch, and then the next one just is like pounding down on my face, so like fuck, like my nose is still a little bit bent. I've had it all fixed and stuff, but it's still bent. Like I just knocked it back later but like totally fucked me up. Like totally fucked me up and it like destroyed me. Dude, because up until that point and I didn't know at the time, but up until that point I had this, this belief system, like a lot around, like your image and appearance, like your image and appearance was like super important, like it was like that was the most important thing Beyond any of like anything else, right, it was like how you looked and it was all about girls and whatever, so, and so I was like it put me into a hole, like a pretty dark hole.
Speaker 2:And I remember coming back from because I was away in another town at the time and I remember coming back and I was sort of seeing this girl, and that was like the next weekend. Anyway, sorry, I came home and I just hid my face, I went to my fucking room because we had a bit of a party pad. And anyway, next weekend, the girl that I was kind of seeing at the time came over and like we were having sex, basically. And I remember I just started broke, I started breaking down, crying in the middle of it, right, and she says to me she's like, what's wrong? I'm like, why do you even wanna like, why do you even wanna have sex with me? Like, look at me, look at me.
Speaker 2:And I just was like so destroyed. And she said to me she said like, but it's more than that, Like, you're more than that, you're more than what you look like. And so that was like kind of the initiator for the journey of like going inward, because I'd been so outwardly focused at like, yeah, breath and body, but all of that if you look at a lot of that it's like was also physical. It was like what do I look like physically? Like training, breathing, performing. It's like putting on this outward show rather than what's going on inwardly. So it was all outward and so that was the initiator for like those guys brought you back on the balance then.
Speaker 2:Yeah, it was. It was like it was the moment where where I had to learn to love me and respect me for who I was, not how I looked, and then that sent me on a journey like and I say that's when the journey started, right. So then I started to get into drugs because, like, I just felt like I didn't know myself, I was like totally lost. I had no idea who I was, got into drugs, got addicted to meth, addicted to ice for quite a few years, and the whole time that that was going on, like the whole time I was like addicted, there was this inner voice in me screaming like you are better than this, you're greater than this, there's greatness in you. Like what are you doing? Consistently, like I just remember over and over and over, that was going on and and so there was a lot of pain also that came up for me during that period, that kind of like I hadn't really reflected on or looked on from my past. That kept coming up through the addiction as well. So there's a lot of pain. That sort of got bought to the, I guess bought to the forefront through that, and the addiction itself was like the there's two parts to it there's like it was deeply. This is gonna sound so weird to people, but it was deeply healing because it revealed to me so much about who I was like and bought all these things inwardly up that I didn't even know or had been avoiding through that period. So it was deeply healing for me, but it was also obviously the opposite too. You know, like deep healing, I believe, comes with deep pain. You can't deeply heal unless there's deep pain there. And so the addiction was like the thing that then, and the use of drugs was the thing that every time I came down, everything would flood up, all the shit would flood up and it would just get bigger and bigger and bigger. And then, and then the same thought like you're greater than this, you're greater than this. So it was deeply healing and deeply painful at the same time. I can probably do it two hours on, five hours, just on the addiction, but I won't.
Speaker 2:So then what happened was I met my wife. So, like that point, I was like at a point where I was like no, like this needs to change. And my thinking at the time was I need to swap an addiction for addiction. Like that was my thinking, was like black and white. I was like, hey, what's more, what's more productive to my life than the thing that I'm doing, that I can swap this out for right. And so the first thing I was like sex. So then it was like chasing heaps of girls for a period there at the end, and then that's sorry. That's when I met Sarah.
Speaker 2:And so when I met my wife, I remember seeing her in the coffee shop. Sorry, she was at the coffee machine. So I just started working again. So you know, like I went down the rabbit hole of dealing and all that stuff and I guess that was kind of the business element that I had going on there as well. But I went back to the pizza shop that I mentioned earlier and I said to him I said, look, I'm just trying to get my fucking life together, like can I, can I like come and work, like I need some structure, anyway. So I went back to work and the same week that I started back my wife started there, sarah, and I remember seeing her at the coffee machine and I remember thinking to myself I'm gonna marry that girl. Anyway, it took me about eight months eight months to actually get her to go on a date with me, but that's a whole nother story. So I met Sarah and then, and then I knew I was like going through my own sort of growth journey then. So, like I knew I knew about my mind, oh, sorry, I need to, sorry, I need to add one bit which will make it all clip together.
Speaker 2:So before sort of meeting Sarah and stuff, and the reason why I went and got the job was I was at home one night after I'd been out it was about three o'clock in the morning and I promised myself I wouldn't go back to my mate's place. And I remember waking up in the morning. Well, I didn't really wake up, I didn't wake up, but I remember getting up in the morning because I kind of had, you know, like it wasn't even really asleep, but I felt like I was a passenger in my own body, right. So you know, like I basically may as well have been sitting in the passenger seat of a car and someone else was driving it, because I was in there and I was like screaming at myself like you're not going, you're not going, like stop, you're not going.
Speaker 2:And I remember just getting up out of bed, walking out to the car, driving to his place and I was like this battle in my head but I had no control over my body, none whatsoever. It was like literally. It was like literally I was being remote controlled. And it was like in that moment I was like how the fuck? Like how can this happen? How can I not control myself? That was the point when I got more into psychology rather than performance, right, so that was like kind of the initiator there, because I was like fuck in hell, like how does this happen? Like how can I not control me?
Speaker 2:Anyway, metzera, she helped me a lot because I didn't want to bring her into this life, right. So it was kind of like she was like my saving grace to some degree. I kind of like made her that. And then when it really initiated, so there was a lot of like personal growth journey. So I started training, going to the gym and that was like sort of the thing that I was using to then focus a lot of this energy that I had was just train, train, train, train, train. So training every day. That was kind of like the thing that helped me to move out and beyond. And the reality is it took me quite a few years.
Speaker 2:I'm not gonna pretend it was overnight, like I kind of think of it. Like you know, it's like the progress was made, like if it was every day that I was using it was like, hey, the next week it was like, hey, it was like half a day that I didn't, and then, like the next week, it was like, okay, there's a day that you did it. And so the way I measured my progress was how long is it between and? Is it getting longer? So that's how I thought about it, rather than how most people think about addiction is it's gonna be overnight, it's black or white, it's either on or off.
Speaker 2:Well, the reality is that there's modalities out there now that help, right, and can help you with that. But the reality is is that back then I had no idea about that and I was just I realized that if I to think that I can just flick a switch and also I think this also goes to other people as well but to think that you can just flick a switch from a habit or a behavior that is so strong overnight to then not do it is part of the reason why so many fail in that space, right, and it's also that expectation from all the people around them that they can just flick a switch overnight. It's like, dude, when was the last time that you could, that you even changed a pattern of behavior overnight? And it might be the fucking tiniest thing like not looking at your phone in bed, you know it's like, but you expect people with this pattern to just switch. And I digress. So then, when my? So this is where it says when my son was born.
Speaker 2:And so when my son was born, xavier, I just had this inspiration, like I need to set the example for him. And then I was like I'm not all, like I really am not all that I could be. And so then I started to dive down the path of like really diving in with coaches and learning, and I came across team Artini in 2016. 2016, I came across John. I think I did the first breakthrough in 2017 through the. Actually, I was working for him at the time, working with him at the time. So in another coaching business, I was head of coaching and head of sales and yeah, and that's when I sort of dive into John's work, but I would say so Xavier was born in 2012.
Speaker 1:Is that where? You met Tanya as well too, and is that how you use it then? So I suppose they bring a rate forward, then no, you then just don't suppose for people to listen in. Give people an example, then, of what you're really involved in right now between your show of Insanya and Maximum Growth, and what you do and how you actually unpack and help people.
Speaker 2:Yeah, so well, I met Tanya. So just finish on that. I met Tanya in 2020, during COVID so I think, when everything sort of shifted online and I was going through like a really hectic, severe sort of burnout cycle in the business that I was in, which was the one where I was head of sales and coaching, just because it wasn't really aligned for me. And so, anyway, I met Tan then and started doing her so and for group coaching stuff then, and then went into the business side of things with her as well, and then, fast forward, I went out. I just started like I left the business I was in and just started doing one to one coaching by myself in 2020. And just like cool, my whole nervous system just needed to be. I just needed, you know, the money. All that stuff was like, no, you're about to like, if you don't back off, you're like shit's going to go south fast. So then I moved into one to one and anyway later that year. So, sorry, what are we now? 2024? Yes, I was the end of 2020, so it was 2022,. Sorry, end of 2022.
Speaker 2:This, this other business, we just literally come into it. So so we just so this family business that we've got now we just come into I was in like the first month of that and then I get a phone call from from T, and she's like sorry, she'd been messaging me beforehand. I thought she wanted to like have a conversation with me to come back up into the business, the business coaching that we do, all the business mindset stuff and and I get on the phone with her and she's and I'm expecting that conversation, but the conversation I get so I was a bit shocked the conversation I get is that she's like asking me to join MG as a business partner and so like my heads disconjointed because I'm expecting a sales call, but I'm getting basically a sales call about to, you know, like buying MG, and so then we had a conversation over a month, of sort of December, january 22, 23. And then I officially came on in Feb last year and it's been a really cool journey.
Speaker 1:So what do you love about doing what you're doing right now?
Speaker 2:then, justin, and combination with Tanya and the group, yeah, so the thing that I love most is and I think I've sort of touched on a bit through this podcast is really like helping, like coaches and business owners, get their service to the world and expand their getting their service to the world.
Speaker 2:So, whether that's, you know, like they're kind of at startup or whether that's like you know, like I was talking about that level before where they're kind of at spotfire, helping them break through whatever is stopping them from impacting more people and also then building a life that they love.
Speaker 2:Because I also don't want to say and I guess this drive kind of comes from the void or my perceptions of my, my dad and my mom I'm not saying this is true for them, but my perceptions of what it was was that their life was really occupied by the business, and so so part of my drive to is that is to is like helping people build their business around who they are as an individual, so it's an extension of them, but also so it doesn't just occupy 24, seven of their life, because the you know, the reality is that how many of us are ever going to get to the end and go oh well, I wish I spent, I wish I had 36 hours in a day so I could have spent all that in my business.
Speaker 2:Most of us aren't like most people aren't, but there's very few people who probably do. You know, if they got a super high value, I'm sure Elon Musk would be someone who would be like well, I wish you know I had more time in a day, right, but he's like you know, his value system is very narrow, so so it's a cool helping people.
Speaker 1:Don't build your. Don't get so busy building your business for your family. Do you forget your family? Yeah, yeah. And that's what a lot of people think, that that's it, like it.
Speaker 2:So that's the thing that I love is like helping people to get aligned, and then whether that means that they have to, somebody will have to chat, like have to just get out of the business therein, which is a big move, like it's not. You know, you spend all this time and then you realize you've literally built the foundations of the skyscraper of the thing that you hate. And then it's like, okay, well now, how do I get out of that? Now, that's not my thing. I don't know how people exit or any of those things, but it's like that realization itself is transformative because, with a huge amount of challenge for people to be actually be able to make that jump, it's like the sunk cost fallacy. It's like, well, I put all this energy in, now you want me to get out. Well, no, I don't want you to get out, but your health and your mindset and your, the destruction around you is dictating that either you get out or things are going to destroy themselves. So that's what I love, and I think one of the what's even deeper beyond that too is, I think, is that it's like helping like coaches. So, if I get real narrow, it's like helping coaches get their service to the world. You know, that's what I love and so that's the mindset, that's some of the tactical that helps them to do. That is the thing that really lights me up.
Speaker 2:If I get a message from you know like I think about, if I get a message from someone who's who's fresh and who's never done a sale, and it's like, oh my God, I just converted my first high ticket it's like, fuck yeah, like dude, that shit lights me up, like it makes me teary. It's like here's someone who was here, had all these ideas about sales, had all these, you know, ideas that they just couldn't do it. Kutwood was too afraid to even just invite someone to take a look at their offer. And now all of a sudden, they're like man, I just made, I just did two and a half grand. I just did two and a half grand sale.
Speaker 2:And it's like dude, like oh my God, this and it's and it's not just in the mindset work, it's like when they do that, that's like a huge paradigm shift for them. They're like, oh my God, I used to earn two and a half grand a month. I just made two and a half grand in a day. What the fuck else is possible. Yeah, dude, I'm really getting teary talking about it, and so it's like it's like chef, doesn't it?
Speaker 1:It's just a whole identity, chef again. Hmm, yeah.
Speaker 2:Because it's like that's a paradigm they were never in.
Speaker 1:Hmm, yeah, so I'll share.
Speaker 2:I'll share just a quick one, and this is like personal because it's to do with my life. But we, we had um, so so we bought the the Donut man business back in. So we didn't start this one, we bought this already running. So then we've scaled it so far, um, but we had a coffee shop as well. Um and so um, when was it so? It was last year. So we had a coffee shop, but we I remember life coming to me in like January, or was it a general fair bar after our first couple of months, and she sits down to me and she goes um, she goes um.
Speaker 2:We earned more money in a week than what our coffee shop makes in a year. And it blew her fucking mind because she didn't, it wasn't, it wasn't, it was so far out of her awareness that that was possible for her that it like blew her mind, paradigm shifter. And so it's like her thinking just from that experience, no, like no mindset work, nothing, just the experience of that Like her world just expanded. It's like what the hell else is possible that we ended up, um, we ended up selling the coffee shop, uh, closing the coffee shop down because the time for reward just wasn't worth it.
Speaker 2:It just shut the doors on it because it's time for reward, but you know so. So it's like those little things like that. That's what I love. It's like the huge paradigm shift that either comes through doing the mindset work, but also how life then reflects that back and they go. Oh my God, I didn't even like what is this? Yeah, it's like realising that there's so much more there, realising that there's so much more potential, that there's so much more opportunity.
Speaker 1:I think that you just didn't realise because, as you said, you're kind of stuck in that pattern of a belief system that this is what you can do and this is what you need to do, and it's it's incremental changes. But then if someone has a problem with that, they're like it's incremental changes, but then if someone else comes along, just boom, blast that in the water. Well, why do I need incremental changes when I can go and go after this and it gives me some so much more, probably for less effort, less time, less worry, less stress.
Speaker 1:Let's say not always, but a lot of times. It can't be that for sure.
Speaker 2:Yeah, I think I think that's where the real reward is, like for for, like, when people get the feedback. You know, like we, you know we sit down and you sit down with people and people may get a huge, like safe example of you working on some huge pain that they've had from their past and then all of a sudden, like I get this breakthrough and it's like, oh my God, like that's like this flow and effect, their entire paradigm changes in their life, right, and then you go out into the world and then the way they see the world completely changes and then their whole life transforms in front of them and it's like this beautiful, like effect. And then you hear about the feedback, like they share with you, like the feedback that they're getting from the world about the paradigm shift that they had in here and like, until they had that paradigm shift, they they usually don't even realize that their world is really creating sorry, their mind is really creating what's out here. But then there's also those paradigm shifts where it's like the.
Speaker 2:They don't even know that they've they've had some sort of mental shift and then they get this feedback out here and that's the thing that exposes, like blows their head wide open and like, oh my God, like I didn't even know this was possible for me. I read all the books, I've heard all the people talk about it, but for me it just wasn't a react like it was not in my reality. Yeah, so I think those paradigm shifts are cool. So that's I guess that's what I love helping people with is like the mindset. But then also, like you know what's the feedback they're getting from their world through putting in the tactical stuff and making those decisions that are most likely uncomfortable and and have an element of risk associated to them. But then when they, you know, get the, the feedback that it's on path and it blows their mind, that's that's cool, man, that's cool 100%, and I can resonate with that totally.
Speaker 1:And then, just on a last year question that I ask everybody through the podcast is called conversations that matter. If you were to have a conversation with yourself at any time in your life maybe when you were a kid, or maybe when you're going through some of your toughest times what conversation would you have with yourself? What would you tell yourself?
Speaker 3:Hmm, it's that there's beauty in everything that you just need to know the questions to be able to answer.
Speaker 2:So I think that's the best way to do it. It's that there's beauty in everything, that you just need to know the questions to be able to discover it. Because I think and like it might seem a bit cryptic, but I'm also one who likes to figure things out, so, so I probably would be cryptic with myself, because that's just how I operate, but I believe, if you have that mindset, that, if that, that if there's a, if you perceive it's a wrong, there's also right in it. If you perceive it's a bad thing, there's also the good in it. And and if you utilize that, then you've got a whole heap of fuel in your life in order to get you to where you want to go. It's like man, so don't like, yeah.
Speaker 1:Yeah, it's like I love it, justin. For people that are looking to find out a little bit more about what you do um shelf and sign, where's the best place to find it?
Speaker 2:Um, so maximum, maximum growth on uh w w dot, maximum growth dot co, which is obviously on the interwebs. Uh, and then we also have a uh free Facebook group called uh students of wisdom, for um coaches, facilitators and growth driven people, so they're probably the two best places to find us. Um, and then me personally, um, I also have an Instagram which is just um Justin Weisman coach that Justin Weisman coach.
Speaker 1:Justin, thank you very much for helping on the podcast. I really really enjoyed that conversation. Man, thank you very much. Thanks, man. Thank you for having me on Fantastic Cool.